The Hood
Just the campaign. Low lift, high signal.
- We arrive on-site with the hood
- Your team signs over the lunch hour
- Professional photos of the signing day
- Your company joins the legacy hood that travels with us
We bring Team Wheelhouse into companies, garages, and offices — with a keynote, a campaign, an installation, or a custom engagement built for your team. Engaging, not preachy. Memorable, not forgettable.
We bring our race-car’s carbon hood into your office. Every employee picks up a paint marker and signs — on the spot, no pressure, no quotas. Their signatures become part of the legacy hood that travels with us from company to company, from track to track.
The point isn’t the hood. The point is the ten-second exchange when a coworker picks up a marker and says “I’m in.” That moment is what breaks the silence. And it lasts long after we drive away.
Bring the hood to your teamWhat it actually looks like when we bring the hood to a company — the signing, the conversations, the moment a team realizes they’re all in this together.
Our founder’s personal talk — from middle-school bullying through suicidal thoughts to summiting Aconcagua. The unflinching version of why we exist.
Read about the keynote →An hour over lunch with our team and a NAMI partner. We talk with your employees — not at them — and break the wall down around mental health.
How it works →Every employee signs the carbon hood. We frame it. It hangs in your office — a constant, physical reminder that nobody here is alone.
See the hood →Permanent on-site art — banners, plaques, race-car displays — carrying the “1 in 5” message year-round.
See an example →Annual offsite. ERG launch. Anniversary of someone you lost. We’ve built one-off programs for all of these. Tell us what you need.
Let’s talk →The hood signing is the icebreaker. Pair it with a NAMI lunch & learn, our keynote, and a permanent installation, and you have a company-wide mental health partnership built around something your team can see and touch.
Just the campaign. Low lift, high signal.
Break the ice in the morning. Open the conversation over lunch.
A workplace mental health program built around your calendar.
One hour. Catered lunch. We come with a partner from NAMI — the National Alliance on Mental Illness — and we sit down with your employees to talk honestly about mental health.
NAMI brings the clinical credibility and the evidence-based framing. We bring our story, the car culture on-ramp, and the room-warming that gets people actually opening up. Together, we break down the wall around the state of mental health in your workplace.
A permanent visual signal that your workplace is paying attention. Banners, framed plaques, dedicated race-car displays — built to fit your space and live there for the long haul.
The number on every piece is the same: 1 in 5 American adults will experience a mental health condition this year. The point of the installation is to make sure nobody in your office goes a single day without being reminded that statistic includes them.
Commission a piece →“The most dangerous thing about mental health isn’t the illness. It’s the silence we’ve built around it. We built it. Which means we can tear it down.”
We’ll build something that fits. Send us a note with your team size, what you’re trying to address, and when you’d want us. We reply fast.