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Team Wheelhouse Foundation Donate
Press kit

Brand assets & press resources.

Everything you need to cover, partner with, or sponsor Team Wheelhouse Foundation — logos, colors, typography, boilerplate copy, and usage guidelines. Take what you need.

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Boilerplate

About Team Wheelhouse Foundation.

Team Wheelhouse Foundation is a Charlotte, NC–based 501(c)(3) nonprofit using automotive culture — track days, car meets, motorcycle rides, and racing events — to change the stigma around mental health. Through community events, films, and corporate partnerships, the foundation creates a space where conversations about mental health happen in places they otherwise wouldn’t: the paddock, the parking lot, the pit lane.

“Racing to change the stigma.”

Logos

Download our marks.

SVG for digital and print. PNG with transparent background for slides and the web. AI source files for designers.

Vertical lockup

Designer? Grab the master source file: teamwheelhouse-vertical.ai

Horizontal lockup

Designer? Grab the master source file: teamwheelhouse-horizontal.ai

Brand colors

Monochrome by intention.

The palette is deliberately restrained — the work speaks louder than the decoration.

Onyx

#0D0D0F

Primary dark surface. Used for headers, hero backgrounds, and the wordmark.

Bone

#EDEDEA

Primary light surface. Cool off-white — used on dark backgrounds and the reversed wordmark.

Paper

#F7F7F5

Page background. Slightly warmer than bone for body content sections.

Ink

#111114

Body text on light backgrounds. Near-black for maximum legibility.

Typography

Inter, weight matters.

One typeface across the entire system. The weight does the work.

Racing to change the stigma.
Inter Black 900 · display + wordmark
Sign the Hood is for HR teams.
Inter Bold 700 · headings + emphasis
Every event happens because someone gave.
Inter Medium 500 · lede + subheads
Body copy uses Inter Regular at a comfortable reading size.
Inter Regular 400 · body text

Inter is open-source under the SIL Open Font License. Download from rsms.me/inter or load from Google Fonts.

Usage guidelines

A few rules. The rest is taste.

Do

  • Use the SVG when possible — it scales cleanly at any size.
  • Give the wordmark room to breathe — at minimum, leave clearspace equal to the height of the » chevron on every side.
  • Use the bone-on-onyx version on photography or dark backgrounds.
  • Match the contrast of the surface — never put onyx-on-onyx or bone-on-bone.
  • Reach out if you have a use case that isn’t covered here. We’re a small team and happy to help.

Don’t

  • Don’t stretch, skew, or rotate the wordmark.
  • Don’t change the colors of the wordmark or recolor the chevrons.
  • Don’t add drop shadows, glows, outlines, or gradients to the marks.
  • Don’t place the wordmark on busy photography without a scrim behind it.
  • Don’t use Team Wheelhouse Foundation logos to imply endorsement without prior written agreement.
Media contact

Working on a story?

We’re glad to help — interviews, b-roll, founder availability, stats, or quotes. We respond within 24 hours.

Reach out →